GOING, GOING, GOING DOWN...........

Friday, 7 November 2008

GOING, GOING, GOING DOWN...........

Mydin Drops Prices in its Price Reduction Campaign

Check out Mydin's low prices on their website at http://www.mydin.com.my. Domestic Trade and Consumer Affairs Minister Dato' Shahrir Abdul Samad having a closer look at Mydin's website on display at its lobby. Looking on is Mydin Mohamed Holdings Berhad managing director Dato' Ameer Ali Mydin.

BRACE YOURSELF FOR A PLEASANT SURPRISE WHEN YOU WALK INTO MYDIN.

Major food items including essential goods have become cheaper thanks to the hypermarket's initiative to extend a better deal under its Price Reduction Campaign which was launched yesterday.

Two hundred items available at Mydin will be significantly cheaper, according to Mydin Mohamed Holdings Berhad managing director Dato' Ameer Ali Mydin at the launch of the campaign by Domestic Trade and Consumer Affairs Minister Dato' Shahrir Abdul Samad.

"This initiative is to reduce the burden on consumers with their daily expenditure."

"Various items from fresh food, dry items and even health products will be reduced in price," he said, adding that the prices for fresh items would be maintain at least for two weeks.

He said the prices of dry items and health products would be maintained for one month.

"We will follow market prices and adjust accordingly. Consumers can save and get value for money buying from us."

"We buy wholesale and as such are able to negotiate for better prices which will benefit our shoppers," he added.

Cheaper rice...Ameer explaining to Shahrir the quantum of price reduction for this essential item.

Ameer said the list of items, together with photographs are made available on display at the hypermarket and also on its website.

"This will allow consumers to look through and compare the prices with other hypermarkets."

"We will not always be the cheapest for every item but in one basket of items you select, many items are the cheapest you can get anywhere," he said.

Shahrir who praised Mydin for joining the ministry in its efforts to reduce the burden on the people said the Government had to activate the country's economy by encouraging spending.

"To do so, we have to provide competitive prices. Everyone can work together to stimulate the economy."

"Consumers should focus on essential and important items when selecting what they buy while suppliers could use their economic power to pass on benefits to consumers," he said.

Shahrir said the Ministry would monitor prices and make comparison of prices in hypermarkets.

"I urge Mydin to also consider ways to reach out to the rural areas. Presently, urban consumers benefit more than their rural folks because of the difference of purchasing power."

"Mydin has the experience and knowledge to improve the distribution cost and subsequently the cost of products which are sent to rural areas," he said.

Click www.mydin.com.my to download the price list of items